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H E L P F U L I n F o R M A t I o n
P o P U L A R L A b E L t E R M S
g E n E R A L A R t g U I d E L I n E S
Adhesive:
Illustrated on page 31 and 33
•
Back:
Adhesive is on the back side of the label. If the
label is being applied to a window, it would go on the
outside of the window.
•
face:
Adhesive is on the front of the label. If label is
being applied to a window, it would go on the inside
of the window.
Backside Printing:
Also called liner print, is printed on the
liner of the label. great for coupons or to detail any additional
information needed.
Illustrated on page 20
Bleed:
Ink coverage extends to the edges of the label. We do
not suggest setting up square corner (butt cut) labels with a
bleed (ink coverage to all edges). this may require an upcharge.
Illustrated on page 7
BOPP:
A type of film material also known as polypropylene.
Stands for biaxially oriented Polypropylene.
Border:
there are several ways to illustrate a border.
•
Bleed border:
A border at least
1
/
8
"
wide on all
sides where ink bleeds off the edge of the label.
Illustrated on page 7
•
Stock border:
A border set in at least
1
/
8
"
on all
sides that exposes the material as the border.
Illustrated on page 10
•
Set-in border:
A design in the artwork set in at least
1
/
8
"
on all sides that creates a border.
Illustrated on page 7
Butt Cut or Square Corner:
type of cutting the label stock to
size that uses fixed blades instead of dies. Labels are cut to size
with no excess liner. Unless additional tooling is used, butt cut
labels do not bleed.
Illustrated on page 10
EDP Smudgeproof:
type of material used for dot matrix
printers. A very porous material. not recommended for flood
coats or heavy ink coverage. test white litho as an alternative.
flood Coat:
Entire label is coated with a specific color to give
the label stock a unique color.
Illustrated on page 12
Lamination:
Clear film coating provides extra durability
and extends label life.
Liner:
Is the coated carrier the label sits on. this is what
holds the label until it is ready for application.
Litho:
Another way to describe white matte paper stock.
Litho or Matte finishes are great for hand writing.
Matrix:
the material around the label that is typically
removed and discarded.
Perforation:
the liner is perforated between each label,
making it easy to be torn apart.
Reverse:
Label stock color is shown through the ink coverage
to create an image.
Illustrated on page 11 & 18
. Fine copy in
reverse is not recommended below 6 point type.
Screen:
An art method of taking a color and reducing its density
using dotted pattern.
Illustrated on page 12.
If artwork contains
screens, please provide an electronic art file. We can hold
screen values of 3% to 95%.
Single or Sheeted:
Labels are individually cut and stacked.
Static Cling:
Label material that has a static charge allowing
it to stick to smooth clean surfaces, without the use of adhesive.
Will stick to glass, baked enamel and plastic. Can be easily
removed and repositioned. not recommended for outdoor use.
Static Cling can come in back or face static.
Varnish:
A clear liquid coating applied over the top of your
label’s color imprint to give it protection against light handling
and light moisture or a specific glossy or matte finish.
Weatherproof:
these labels are heat, cold, moisture, and
sunlight resistant for up to 1½ years. note, not all inks are
suitable for direct sunlight exposure for this length of time.
Ask your Sales Associate what colors have the best longevity
for fade resistance.
Artwork
– Logos, Illustrations, photographs, typesetting,
borders, graphics, reverses.
Bleeds
– build in
1
/
8
"
bleed for any art that extends
beyond the die cut.
Camera Ready or Print Ready
– Artwork that is exact
size, positioned correctly and color separated. It can be
in the form of electronic files
(using one of our supported
file formats.)
If artwork contains screens, please provide
an electronic art file. Upon request hard copy or disk
artwork will be returned via USPS.
Customer Supplied Copy
– Copy should be typewritten
or hand-printed by the customer so it is clear and
error-free. We will follow the exact specifications in laying
out your label. In the absence of exact specifications,
our artists will use their best judgment in designing your
label. We will not be responsible for errors of customer
provided specifications or in the design of the label, so
long as it is reasonable. We may require review of a
free PdF proof. Call for quotations on orders requiring
unusually extensive design or layout.
fine Copy in Reverse
– Is not recommended to
go below 6 point type.
Multi-Color
– Requires color separated art with color
placement denoted clearly.
Proofs
– Art proofs are available in the
following formats:
•
PdF proof
(electronic)
•
Paper proof
(paper or fax)
If extensive artwork manipulation is required, additional
charges may apply.
See Sales Associate for details.
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